The contrarian effect
In the book ‘The contrarian effect’ Michael Port and Elizabeth Marshall writes about why It Pays (Big) to Take Typical Sales Advice and Do the Opposite. The typical old sales tactics we’re all familiar with no longer work. Cold calling gets you nowhere, door-to-door selling is a nonstarter, and today’s consumers are too savvy for [...]
Your core values in hard times
Although I am still a young man I have seen companies collapse, been unemployed, been fired, been cheated etc. but I am still a ‘naive’ person that believes that people try to do their best. It is easy to stand by your core values when the sun is shining and money stacks up on the [...]
Social Network Relationship Management (SNRM)
The last 6 months I have been using different CRM systems on a daily basis and I must admit that I have a hard time seeing the benefit of using such a system if you are not a old school sales guy or want a complicated address book. My believes in the world of sales: [...]
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